Geidea, a leading digital payment solutions provider in the Middle East, is set to launch its groundbreaking SoftPos service in Egypt. This follows the successful two-year rollout of the service in Saudi Arabia and the UAE, marking a major step in Geidea’s strategy to drive digital transformation across the region.
Since its introduction in Saudi Arabia, Geidea has transformed the payment landscape by becoming the first company in the Middle East and North Africa (MENA) region to offer SoftPos solutions. This innovative technology allows merchants to accept payments directly via smartphones, removing the need for traditional point-of-sale (POS) devices. SoftPos adheres to the highest industry standards, including MPOC and CPOC, enabling businesses of all sizes to process secure, contactless payments with ease.
The service has gained immense popularity in Saudi Arabia, quickly amassing a network of thousands of merchants. Its success in both Saudi Arabia and the UAE has set the stage for its upcoming launch in Egypt, where Geidea plans to equip merchants with advanced payment solutions that enhance business operations while offering consumers more convenient ways to pay.
Geidea’s SoftPos offering is part of a broader strategy to introduce cutting-edge payment technologies that meet the evolving demands of modern businesses. With a strong focus on security, Geidea ensures that all transactions are processed in line with the highest international standards for data protection and financial transaction safety. This aligns with the company’s mission to provide a seamless, secure, and future-proof payment experience for both merchants and consumers.
As a market leader in Saudi Arabia’s digital payments sector, Geidea is poised for continued growth in regional markets such as Egypt and the UAE. By offering innovative payment solutions, Geidea is contributing to the growth of the digital economy, creating new ways for businesses to manage payments while improving the consumer experience in an increasingly cashless world.
