stc Group has reached one of the world’s highest 5G network usage rates, utilizing advanced AI technologies and robust infrastructure. During Riyadh Season, the group’s 5G network recorded a usage rate exceeding 61% in Boulevard City, showcasing its capacity to handle substantial traffic in a single location. This milestone emphasizes stc’s ability to deliver exceptional digital services amid rising visitor numbers.
For the fifth consecutive year, stc has continued its partnership with the General Entertainment Authority, renewing its sponsorship for three more years. The group’s advanced digital solutions have significantly improved the visitor experience, integrating cutting-edge connectivity into the entertainment landscape and positioning Riyadh Season as a global model of synergy between technology and entertainment.
Riyadh Season has attracted over 12 million visitors globally. stc’s digital services have seen impressive usage increases, including a 49% rise in international roaming customers compared to last year. To support this growth, stc expanded its network in Boulevard City by over 12%, increased dedicated 5G frequencies by more than 20%, and enhanced the internal network by more than 10%.
These network upgrades were driven by state-of-the-art technologies such as Massive MIMO antennas and AI-powered beamforming solutions, optimizing performance and connectivity. AI technologies have played a vital role in enabling the network to self-learn and adapt to usage patterns, significantly improving customer experiences, including speed, browsing, and connectivity.
Additionally, stc installed over 655 Wi-Fi access points and added more than six dedicated circuits for digital management solutions during Riyadh Season. The group also increased the usage rate of modern voice services (VoLTE) to 86%, enhancing the entertainment and tourism experience by enabling seamless communication for visitors, allowing them to stay connected locally and internationally.
These achievements highlight stc Group’s operational excellence, technical capabilities, and responsiveness, solidifying its role as a trusted partner for major events. This success further elevates Riyadh’s status as a global hub for entertainment and tourism, providing unforgettable experiences to millions of visitors from around the world.
