e& Egypt has renewed its strategic partnership with TOD for the second year in a row, reinforcing its leadership in offering innovative digital solutions and premium entertainment experiences to millions of sports fans across Egypt. The renewed agreement marks a major evolution in digital collaboration, expanding access to TOD’s exclusive global sports content across more customer segments—not just premium tiers.
As part of the new phase of this partnership, e& Egypt will continue providing Emerald customers with the TOD Total package through the flexible ecoins system. In a significant enhancement, the company is now introducing the TOD Mobile package for Hekaya customers, giving young users and heavy mobile consumers an accessible way to stream top-tier international sports anytime, anywhere. This aligns with e&’s broader strategy to maximise digital benefits for all users, regardless of plan type.
TOD’s platform offers one of the richest sports libraries in the world, including major global tournaments such as AFCON 2025, the FIFA World Cup 2025, the English Premier League, the UEFA Champions League, Formula 1, tennis championships, and many other international events. This expanded access ensures that e& customers can follow the biggest sporting moments throughout the year.
Samer Mourad, Chief Consumer Officer at e& Egypt, said the renewed partnership reflects the company’s commitment to delivering unmatched value to every customer. By expanding TOD packages to both Hekaya and Emerald users, e& Egypt aims to meet the unique expectations of different market segments with high flexibility and exceptional quality. Mourad added that sports content has become a powerful space for community engagement, and the company remains focused on enabling easier access and broader choice for all users.
With this renewed collaboration, e& Egypt continues to strengthen its position in a highly competitive digital entertainment market. By offering flexible packages, diverse content options, and seamless access, the company is fostering a premium viewing experience for every customer segment—building long-term loyalty and reinforcing its commitment to digital transformation in Egypt.
