Smartphone shipments in the Middle East (excluding Turkey) grew by 20% to 11.5 million units in Q2 2024, according to the latest Canalys report. The region’s smartphone market saw significant growth in several countries, with shipments rising by 13% in Saudi Arabia, 19% in the UAE, 22% in Iraq, 14% in Qatar, and 17% in Kuwait.
Top Smartphone Brands in Q2 2024:
- Samsung: Leading with a 28% market share, Samsung shipped 3.3 million units, driven by the mid-tier Galaxy A series and premium Galaxy S24. Despite a 5% dip in shipments, Samsung’s S24 series remains in high demand, with growth expected in the second half of 2024 through retail activations and strategic pricing.
- Xiaomi: Surging to second place with a 20% market share, Xiaomi shipped 2.3 million units, marking a 70% growth. This success was fueled by affordable models like the Redmi A3, 13C, and 13 4G, although the brand’s average selling price dropped by 14% due to its focus on the sub-US$200 segment.
- TRANSSION: Securing third place with a 16% market share and 1.8 million units shipped, TRANSSION saw a 3% growth, largely due to aggressive pricing and the popularity of its Infinix brand.
- Apple: Maintaining a 10% market share with 1.1 million units shipped, Apple’s performance was driven by the iPhone 13 and 14. The second half of 2024 is expected to bring increased demand for new iPhone models, particularly among affluent consumers.
- HONOR: With a 6% market share and 0.7 million units shipped, HONOR experienced substantial growth, especially in Saudi Arabia and Iraq, due to an expanded retail presence.
Other brands collectively held a 21% market share, with Motorola showing notable growth through expanded distribution channels for its Edge series. As 2024 progresses, the Middle East’s smartphone market is poised for further developments, driven by new product launches and strategic market positioning.
