Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
AAAB and Aleph have partnered to boost Bangladesh’s digital advertising ecosystem through training, certifications, leadership development, and ethical standards. The collaboration aims to professionalize industry practices, enhance skills and transparency, and connect local agencies with global platforms and opportunities.
Clicktap Digital has strengthened its digital marketing offerings by integrating AI-driven tools across its services. The Dubai-based agency uses predictive analytics, personalization, and automated performance marketing to help UAE businesses optimize growth, improve customer engagement, and stay competitive as the emirate positions itself as a global AI hub.
NOTHUMEN has launched Rayoof, Saudi Arabia’s first AI influencer, combining advanced AI with deep cultural insight. Designed as a digitally native Saudi persona, Rayoof has already gained strong local engagement, validating AI-driven influencers as a culturally relevant and scalable model for brand storytelling in the Kingdom.
Digitas ME earns Optimizely Platinum Partner status, uniquely leading digital experience innovation in UAE and Saudi Arabia. The partnership strengthens capabilities to deliver personalized, data-driven solutions across diverse sectors.
TikTok and Visa launched a joint initiative offering UAE SMBs TikTok ad credits, training, and resources to boost digital marketing, supporting the country’s innovation and economic diversification goals.
Manhattan Communications joins Müller’s Digital Creative Network, expanding its reach and capabilities across the Middle East. The partnership enhances digital marketing and creative services for clients in Pakistan and the region, strengthening Pakistan’s position as a center of creative innovation.
Dubai Islands Nakheel, a 17-square-kilometer coastal development, is redefining Dubai’s real estate market. Featuring luxury residences, hotels, and cultural venues, it combines sustainable urban living with cutting-edge digital marketing. The project’s digital-first approach provides global investors seamless access to investment opportunities through platforms like dubai-islands.org.
ArabyAds, VIDAA, and Hisense have expanded their strategic partnership to revolutionize CTV advertising in MENA. The collaboration leverages VIDAA’s Smart TV platform and Hisense’s market reach, providing advertisers with data-driven solutions for premium CTV inventory, delivering targeted, measurable, and interactive ad experiences across the UAE and Saudi Arabia.
BrazzPR raised $75,000 in funding for Wrkman through a digital storytelling campaign that utilized influencer marketing. The campaign successfully grew Wrkman’s user base to over 10,000, showcasing the power of strategic digital marketing and storytelling in attracting investors and users for startups in the tech sector.
GoDaddy is helping MENA businesses boost sales growth in 2025 with AI-powered tools. The company offers solutions to optimize e-commerce, digital marketing, and customer engagement, enabling businesses to build strong digital presences, streamline operations, and attract new customers through localized platforms and targeted strategies.