Ooredoo Advances Digital Transformation with Successful CRM Revamp in Partnership with Tech Mahindra

Ooredoo has made significant strides in its comprehensive digital transformation program by enhancing its digital customer experience and modernizing its IT infrastructure. Partnering with Tech Mahindra, a global leader in technology consulting and digital solutions, Ooredoo has successfully revamped and digitized its Customer Relationship Management (CRM) stack. This transformation also includes the unification and digitization of Charging, Rating, and Billing systems, enabling Ooredoo to deliver a seamless and advanced digital experience nationwide.

The first two phases of the transformation have been completed, focusing on unifying CRM, charging, and rating services for Ooredoo’s B2C customers. With these milestones achieved, Ooredoo and Tech Mahindra are now progressing to the final phases, which will revamp the CRM stack for B2C fixed line customers and, ultimately, the B2B segment.

Dr. Ahmed Al Abri, CTIO at Ooredoo, expressed his satisfaction with the partnership, stating, “We are thrilled to have partnered with Tech Mahindra for these transformation initiatives. This successful implementation under stringent timelines has laid the foundation for the next stages of Ooredoo’s digital transformation, simplifying and modernizing our entire IT stack. It also provides a robust and flexible IT platform to adapt to rapidly changing telecoms and IT innovations. Our focus is to excel in digital customer experience and provide Oman with an even greater value footprint.”

Ram Ramachandran, Senior Vice President – India, Middle East & Africa at Tech Mahindra, highlighted the significance of this collaboration, stating, “We are proud to have played a key role in Ooredoo’s digital transformation and data migration journey by leveraging new ways of working. Our deep telecom industry expertise in digital transformation has enabled us to achieve tangible milestones for Ooredoo Oman and its customers. We look forward to continuing our partnership and supporting Ooredoo in its mission to provide cutting-edge digital services and enable them to scale rapidly.”

This successful digital transformation, along with the ongoing modernization of Ooredoo’s IT infrastructure, underscores the company’s commitment to delivering innovative digital solutions that meet the diverse needs of customers across Oman.

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