Ooredoo Oman is embarking on a transformative journey to regain its market leadership by prioritizing sustainable growth, customer-focused innovation, and strategic 5G deployment. In an exclusive interview with Oman Observer, Chief Commercial Officer Quique Vivas shared the company’s ambitious plans, highlighting the integration of advanced technologies with a deep commitment to societal impact.
Customer-Centric Strategies and Technological Innovation
Vivas stressed the importance of a holistic approach to understanding customer needs, stating that every function within Ooredoo must prioritize customer insights. “It’s not just about marketers understanding customers; every function needs to listen and act on feedback,” he explained. This approach ensures that digital innovations are complemented by the human interaction that Omani customers value, enabling Ooredoo to tailor its services to meet evolving demands.
Central to Ooredoo’s strategy is the rollout of 5G technology. However, Vivas emphasized that 5G is being deployed with purpose, targeting areas where it can make a tangible difference, such as providing internet access in regions lacking fiber connectivity and supporting B2B applications that require low latency. This focused approach ensures that investments in 5G deliver real value to customers.
Driving Sustainable Growth and Corporate Responsibility
Sustainability is a core principle at Ooredoo, with initiatives aimed at benefiting Omani society, particularly in underserved areas. Vivas highlighted that these efforts are not just about corporate social responsibility but are integral to the company’s business model. “Sustainability must be at the core of our brand,” he asserted, reflecting the broader industry trend of embedding sustainability in operations.
Ooredoo’s commitment to bridging the digital divide through initiatives like enhancing connectivity in less profitable regions underscores its role as a responsible corporate citizen. This approach supports the company’s growth objectives while contributing to the well-being of society.
Strategic Objectives and Long-Term Vision for Growth
Vivas outlined Ooredoo’s clear roadmap for long-term market leadership, emphasizing the importance of strategic investments and restructuring. The company is implementing a two-to-three-year plan to build the foundations for sustainable growth, making decisions that may not yield immediate results but are designed to deliver robust returns in the medium term.
By laying solid foundations now, Ooredoo is positioning itself for future success, ensuring it is well-prepared to lead the market in the coming years.
Empowering the Corporate Sector with Connectivity
While Vivas primarily focused on the B2C segment, he acknowledged the significant potential in the corporate sector driven by advanced technologies like IoT, ICT, and SD-WAN. These technologies are seen as growth engines for both the telecommunications industry and Industry 4.0, enabling businesses to innovate and enhance service delivery.
By leveraging these technologies, Ooredoo aims to empower businesses, contributing to Oman’s broader economic development and positioning itself as a key player in the region’s digital transformation.
Through strategic 5G deployment, a strong emphasis on sustainability, and a customer-centric approach, Ooredoo Oman is poised to lead the telecommunications sector in Oman, driving both technological advancement and positive societal impact.
