Bahrain’s Gulf Strategic Solutions (GSS) and Festipay, a leading provider of cashless payment technology, have entered into a strategic alliance aimed at enhancing event planning services and cashless payment solutions across the Middle East.
The partnership will focus on developing and promoting Festipay’s advanced cashless payment systems, which have already been utilized in various high-profile events across Europe and the Middle East. This collaboration will create market-leading event services, particularly by integrating Festipay’s technology into major events across the region.
Established in 2023, GSS is affiliated with Bahrain International Circuit (BIC) and specializes in event planning based on its 20 years of experience hosting the Formula 1 Grand Prix and other large-scale events. The relationship between GSS and Festipay was solidified during last year’s Bahrain Grand Prix, where the event venue became entirely cashless for the first time using Festipay’s technology.
Along with providing integrated point-of-sale systems for card transactions, Festipay developed “BIC Pay,” a prepaid card solution, allowing fans to make fast and seamless cashless payments. This technology has been successfully implemented at other major events, including the World Endurance Championship and Bahrain Darts Masters.
Through this partnership, GSS will work closely with Festipay to introduce and implement cashless payment systems at major events across the Middle East, further enhancing the region’s event management capabilities.
“Since its inception, GSS has sought to collaborate with top-tier organizations that share our vision for delivering high-quality events,” said Shaikh Salman bin Isa Al Khalifa, Chief Executive of BIC. “Festipay’s expertise in cashless payment solutions, demonstrated during last year’s Formula 1 race in Bahrain, makes this partnership a perfect fit. We look forward to working with Festipay on exciting new opportunities in the future.”
