Wasoko and MaxAB have completed Africa’s largest-ever tech merger, forming a Pan-African platform that transforms both companies from B2B e-commerce firms into a multi-vertical ecosystem for informal retail. This all-stock merger brings together their operations across Kenya, Tanzania, Rwanda, Egypt, and Morocco, creating a vast network of over 450,000 informal retailers that serve 65 million consumers.
The integration, completed in just 60 days, combined both companies’ tech capabilities and introduced new business units, including fintech services like e-payments and credit financing. These fintech solutions have been particularly successful in Egypt, generating over $180 million annually through digital services. The merged entity, with 4,000 employees, will be co-led by Wasoko CEO Daniel Yu and MaxAB CEO Belal El-Megharbel.
Looking ahead, the partnership aims to focus on expanding intra-Africa trade, growing fintech services, and launching private label products. Both companies are positioned as leaders in Africa’s tech ecosystem, with a vision to build the infrastructure that will drive future economic growth across the continent.
