Contact Pay, a subsidiary of Contact Financial Holding and a leader in electronic payment solutions, has formed a strategic partnership with Basata Pay, a subsidiary of Basata Holding for financial payments. The collaboration aims to enhance Egypt’s digital payment landscape and expand the range of financial services offered by Contact Pay across the country.
The agreement was signed by Ali Bazaraa, Senior Product Development and Strategic Partnerships Manager at Contact, and Mohamed Ahmed Al-Amawwy, Managing Director of Basata Pay.
This partnership will enable Contact Pay to broaden its reach in Egypt by leveraging Basata’s extensive network of over 160,000 points of sale and e-wallets. Together, they will provide inclusive digital payment solutions, including instalment collection services for Contact customers and the integration of Contact’s instalment services into Basata’s payment terminals. This initiative will meet the increasing demand for secure and innovative financial services.
Kareem Shehata, Managing Director of Basata Holding, expressed enthusiasm about the collaboration, stating, “By combining our expertise in electronic payments with our widespread network, we are committed to supporting Egypt’s digital transformation and enhancing the customer experience.”
Ahmed Abdel Hakim, Managing Director of Contact Pay, highlighted the significance of the partnership, saying, “This alliance marks a key milestone in our expansion strategy. With Basata’s advanced technology, we can provide cutting-edge payment solutions that improve the financial transactions of our customers.”
Said Zater, CEO of Contact Financial Holding, emphasized the alignment with the company’s broader vision, noting that the partnership will strengthen their leadership in the digital payment market and contribute to Egypt’s ongoing financial sector transformation.
