stc Group, a pioneer in digital transformation, has announced a strategic alliance with New Murabba, a PIF Company, aimed at enhancing the digital infrastructure of New Murabba. This collaboration is set to introduce a variety of cutting-edge digital solutions to support future development.
The agreement is part of stc Group’s broader commitment to propel digital and technological advancements across key projects in Saudi Arabia, focusing on improving the infrastructure and digital services within the real estate sector through top-tier technological solutions.
Eng. Olayan Alwetaid, CEO of stc Group, emphasized the partnership’s role in reinforcing stc’s robust digital ecosystem and its dedication to national development. “New Murabba is a significant national project, and our commitment is to equip it with the latest in digital technology,” he stated.
Michael Dyke, CEO of New Murabba, remarked on the transformative impact of the partnership: “Joining forces with stc Group will establish New Murabba as a beacon of urban innovation and sustainability, setting a global benchmark in modern urban living.”
The collaboration is poised to enhance innovation and life quality in line with Saudi Arabia’s goals, allowing New Murabba to utilize groundbreaking technological solutions to create a unique experience for its residents, workforce, and visitors.
The strategic alliance will encompass the potential deployment of all communication and IT infrastructure projects at New Murabba, employing stc Group’s diverse array of digital solutions, including Internet of Things, artificial intelligence, cloud services, and cybersecurity, supported by their expertise in smart city development.
New Murabba is set to redefine urban development standards in the Kingdom, promoting Riyadh’s transition into a leading global city. Central to New Murabba is the Mukaab, a monumental cube-shaped skyscraper that draws from traditional Najdi architecture, symbolizing the fusion of technology and sustainability in urban design.
