Cairo-based tpay, a prominent payment gateway in the Middle East, Turkey, and Africa (META), is excited to unveil a comprehensive rebranding initiative that symbolizes the significant growth and evolution the company has undergone since its inception in 2014. With a solid track record spanning a decade and a presence in over 30 countries across three continents, tpay is reinventing its brand to solidify its role as the premier payment connector in the region.
This rebranding goes beyond a mere visual makeover; it represents a strategic shift in positioning tpay as a dominant force in the mobile payments landscape of META. The new brand identity underscores tpay’s commitment to making digital transactions simpler and boosting economic growth through cutting-edge, secure, and compliant payment solutions. Central to this brand transformation is the company’s emphasis on seamless transaction processing that guarantees efficient and prompt service for all stakeholders. The revamped brand also highlights tpay’s dedication to transparency, featuring clear revenue-sharing models and advanced reporting tools that empower partners to confidently expand their businesses.
Innovation and security remain core to tpay’s operations. The company continues to focus on serving every market segment, including micro-payment transactions, claiming the highest number of processed payments over any bank in the region. tpay’s extensive coverage surpasses that of any mobile operator and reaches a broader population than local banks, proving that smaller-scale transactions are now a significant force in the market.
Feras Hallal, Manager – VAS Marketing at STC Kuwait, praised the fruitful partnership with tpay since 2015, which has dramatically enhanced Direct Carrier Billing (DCB) services for STC Kuwait’s 2.4 million subscribers and resulted in a fifteenfold increase in DCB revenues. “tpay’s new brand identity aligns perfectly with our commitment to innovation and excellence, reinforcing the value and credibility of our collaborative efforts in the region,” Hallal noted.
Scott Weeman, Director of Partnerships at Shahid VIP, also commended the partnership with tpay that began in 2015, highlighting how it has broadened Shahid’s reach in the MENA region through DCB integration. This collaboration has significantly boosted Shahid’s subscription base and revenue, reflecting the strategic importance of their alliance.
As tpay embarks on this exciting new chapter, its revamped brand emphasizes its vital role as a ‘payment connector’ committed to processing millions of micro-payments across META and integrating the unconnected into the digital economy. By adhering to strict security and compliance standards, tpay continues to safeguard the telecom industry and protect consumers. This rebranding marks a step forward in tpay’s journey, setting the stage for continued growth and success.
About tpay:
tpay is the premier payment connector in META, facilitating digital transactions and expanding service access across the region. With a network in over 30 countries and partnerships with numerous merchants and operators, tpay is dedicated to unifying the META region through unmatched network reach, strategic alliances, and transaction excellence. Renowned global tech brands including Google, Huawei, MBC, Tencent, Anghami, and beIN rely on tpay for their digital payment solutions. Explore more about tpay’s transformative impact on digital payments at https://tpaymobile.com/.
