Moroccan SaaS startup Userguest has successfully closed a seed funding round of $2.4 million, led by Al Mada Ventures with contributions from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and notable business angels Philippe Limes and Thane Kuhlman. Established in 2018 by Ahmed Chami, Assil Bernossi, and Hicham Benyebdri, Userguest provides an automated tool designed to help hotels enhance their direct revenue through tailored messaging and strategic incentives for site visitors.
This financial injection will primarily empower Userguest to expand its sales team and further penetrate key markets, reinforcing its stature as a leader in direct revenue optimization for the hospitality industry.
“We’re excited to lead this funding round,” expressed Yassine Soual from Al Mada Ventures. “Userguest’s dynamic growth, innovative spirit, and customer-centric approach mark it as a significant contender in the hospitality technology sector. We believe this investment will not only spur further growth but also continue to provide immense value to the industry.”
Hicham Benyebdri, co-founder of Userguest, commented on the funding, “This investment reflects our investors’ trust in our vision and our tool’s capability to transform how hotels convert interactions into revenue. Ready to advance further, we aim to enhance hotel performance and enrich both the hotelier and guest experience.”
