Dubai, United Arab Emirates – WSO2, the global leader in digital transformation technology, has announced its participation at the upcoming GITEX Global 2024, where it will exhibit under the theme “Foundational technologies to create awesome digital experiences.”
At GITEX Global, WSO2 will leverage its unique expertise to address the technology industry’s most pressing issues, showcasing how to create digital experiences quickly, easily, and securely. The company will present its latest advancements in API management and integration, including Choreo, its internal developer platform that redefines how DevOps teams create digital experiences. WSO2 will also demonstrate its customer identity access management (CIAM) capabilities, especially relevant as IBM estimates the average cost of a data breach in the Middle East at US$8.7 million.
As a channel-focused organization, WSO2 aims to strengthen its partnerships at GITEX and expand its market reach. “GITEX is a global event that attracts a wide range of technology stakeholders, including potential partners, customers, and investors,” stated Uday Shankar Kizhepat, Vice President and General Manager for the Middle East and Africa Region at WSO2. “This is an opportunity for us to forge new relationships and expand our presence throughout the MEA region. We onboard two partners each year to give them exposure to GITEX through WSO2. This year we have partnered with 3Pillars Digitalization and Aujas, and we’ll also be introducing a new partner, Systems Ltd., at the event.”
WSO2’s GITEX 2024 strategy is driven by the ongoing investment in digitalization by Middle Eastern governments, particularly the UAE and Saudi Arabia. Digital transformation has become a priority for policymakers as they initiate programs to improve public services and enhance citizen engagement. This trend is supported by nation-level economic schemes such as Saudi Vision 2030 and UAE Vision 2031. WSO2’s API management, identity management, and integration solutions are designed to enable seamless digital services, ensure secure data exchange, and build scalable digital ecosystems.
“By partnering with WSO2, organizations can accelerate their digital initiatives and adopt open-source technology to modernize public services efficiently,” Kizhepat explained. “Digital experiences delivered as apps, workflows, and automation require powerful cloud-native infrastructure to do the heavy lifting. Enterprises can focus on their business requirements while we handle the complexities. WSO2 allows you to build your digital platform your way, whether running it yourself, in a private cloud, as SaaS, or through our Internal Developer PaaS.”
Another trend driving WSO2’s participation in GITEX is the significant rise in cloud adoption since 2020, particularly in sectors such as banking, healthcare, and retail. Migration to hybrid and multi-cloud infrastructures is viewed as essential for delivering improvements in agility and efficiency while reducing operational costs.
“The cloud is undoubtedly an exciting prospect to deliver what these industries desperately need,” Kizhepat remarked, “but migration is not without challenges. We must confront an increasingly sophisticated threat landscape and develop appropriate strategies for data security, compliance, and scalability.”
WSO2 has a proven track record in cloud-native integration and identity access management, positioning the company as the ideal partner for organizations aiming to migrate securely to the cloud, manage user identities across environments, and protect against evolving threats.
“GITEX is a time-honored platform for discussing the ‘now’ of technology while planning for the future,” Kizhepat added. “When experts gather at the Dubai World Trade Center in October, they will celebrate advancements but will also raise red flags where appropriate. This is the true value of GITEX; it serves not only as a networking and business growth platform but also as a forum for information sharing. Strategies change at GITEX. Attendees may discover exciting new solutions and gain insights from global experts to make informed decisions that add significant value to their organizations.”
WSO2 will exhibit from Stand No. CC2-2, Concourse 2 at GITEX Global 2024.
