Zain Kuwait Advances Generative AI at Cloud Day 2024

Zain Kuwait’s Chief Enterprise Business Officer, Hamad Al-Marzouq, participated in a panel discussion at the Cloud Day 2024 conference, organized by Google Cloud in Kuwait. The event was held under the patronage of Minister of State for Telecommunications Affairs Omar Al-Omar and attended by top executives from various sectors.

Key Takeaways:

  • Zain Kuwait emphasizes its early investment in Generative AI solutions to support the ‘New Kuwait 2035’ vision.
  • The panel discussion explored the potential of AI in enhancing customer service and optimizing network performance.
  • Collaboration among industry peers, tech partners, and educational institutions is crucial for successful AI adoption.

During the session titled “Strategies for Leaders on Adopting Generative AI,” Al-Marzouq highlighted Zain’s commitment to being a key partner in driving digital transformation and fostering sustainable economic growth in collaboration with global tech leaders like Google Cloud. He shared insights into Zain’s plans to leverage Generative AI for improved customer service, exceptional user experiences, and personalized customer journeys, particularly in a competitive market.

The discussion delved into AI applications such as chatbots, personalized recommendations, and proactive customer support. Al-Marzouq also discussed Generative AI’s significant potential to enhance network performance and operational efficiencies within the telecom industry. Strategies for measuring the return on investment (ROI) of Generative AI initiatives and ensuring successful implementation were key topics of conversation.

Moreover, the importance of collaboration with industry peers, technology partners, and educational institutions was emphasized to foster innovation and accelerate Generative AI adoption across various sectors.

Cloud Day 2024 featured an interactive session led by Haya Al-Mana, Zain Kuwait’s Innovation & Entrepreneurship Expert, who showcased Zain’s efforts to support tech startups through its award-winning Zain Great Idea accelerator program. She underscored the immense potential of Generative AI in empowering startup founders and enhancing customer experiences.

As a leading digital service provider, Zain is dedicated to harnessing AI’s potential to lead digital transformation and foster innovation. The company is committed to advancing AI-enabled services and 5.5G network automation, recognizing the pivotal role of AI tools and applications in transforming networks to improve performance and operational efficiency.

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