Accenture and du, a prominent telecom and digital services provider, have entered into a five-year collaboration to assist du with the application development and maintenance (ADM) of its IT landscape.
Under this agreement, Accenture will work closely with du and its partners to transition to a new operating model that provides increased flexibility and predictability while maintaining and evolving du’s IT applications.
By implementing innovative working methods and processes aligned with industry best practices, this new model will help du eliminate silos, accelerate time to market, and facilitate the launch of innovative products and services, all while enhancing operational efficiencies.
In addition to this, Accenture will support du in adopting emerging technologies and products, including generative AI and advanced analytics, to help achieve its business objectives within a digital-first strategy.
“Our partnership with Accenture signifies a pivotal shift in our journey towards an innovative, digital-first future. By leveraging Accenture’s expertise in ADM, we aim to enhance our agility and market responsiveness while committing to breaking silos and fostering a culture of innovation and efficiency. This will enable us to provide more advanced, customer-centric solutions. With new technologies like generative AI and advanced analytics, we are ready to redefine possibilities and align with our goal to exceed our business objectives in the digital era,” stated du CEO Fahad Al Hassawi.
Omar Boulos, CEO of Accenture in the Middle East, added, “This is a time for global collaboration in converging best-in-class technologies and expertise to truly maximize the potential of cutting-edge tech. We are excited to partner with du to drive the digital transformation of its infrastructure. We believe our collaboration will not only enhance du’s capabilities but also contribute to the advancement of the technology landscape in the region.”
