The Saudi Ministry of Media has announced the launch of the ImpaQ Impact Makers Forum, scheduled to take place on December 18-19 in Riyadh. This landmark event, revealed by media minister Salman bin Yousef Al-Dosari, will be Saudi Arabia’s largest gathering of influencers, digital content creators, and industry experts, aimed at redefining the role of influence in the rapidly evolving digital landscape.
The forum is expected to attract over 300 influencers from around the globe, representing a variety of fields and specializations. Designed to foster meaningful dialogue between local and international talent, the event will explore ways to enrich societal values, promote purpose-driven influence, and share expertise.
Attendees can look forward to more than 40 programs, workshops, and discussions. One key discussion area, titled “Who is an Influencer?”, will address the evolution of the term in today’s digital world, emphasizing the responsibility that comes with wielding influence. The “Purposeful Influence” track will spotlight influencers who utilize their platforms to tackle pressing global issues, including social justice and environmental advocacy.
Experts will also discuss the future of social platforms, covering trends such as artificial intelligence, interactive media, emerging social networks, and the integration of virtual and augmented reality. Several leading international companies in AI, digital marketing, and media will participate, providing insights into industry advancements and potential collaborative opportunities.
The forum will feature 12 hours of programming each day and is expected to attract a diverse audience, including seasoned influencers, aspiring digital creators, and representatives from both government and the private sector.