Koelnmesse, a renowned global leader in organizing international trade fairs for the tools and hardware sector, has entered into a strategic joint venture with dmg events to launch the first edition of the International Hardware Fair Saudi Arabia. This landmark event is set to take place in Riyadh from June 16 to 18, 2025, at the Riyadh International Convention & Exhibition Center (RICEC).
The partnership represents a significant expansion into the Saudi Arabian hardware market, creating a valuable platform for both international and local industry players. This collaboration also strengthens Koelnmesse’s footprint in the Middle East, enhancing its diverse portfolio. As a comprehensive platform dedicated to the hardware sector, the trade fair will connect suppliers, distributors, retailers, and key customers, facilitating vital business relationships in the rapidly expanding Saudi market.
Saudi Arabia is currently experiencing strong economic growth, with its construction industry driving increased demand for building materials, hardware, DIY products, and tools. According to data from Statista, the market for hardware and building materials in Saudi Arabia is projected to generate $9.27 billion in sales in 2024, growing to an estimated $10.39 billion by 2028. This reflects an annual growth rate of 2.89% from 2024 to 2028. The tools and machinery segment is also expected to see significant growth, with sales reaching $1.18 billion in 2024 and expanding at a rate of 3.04% annually.
Gerald Böse, CEO of Koelnmesse, highlighted the strategic importance of the event: “The launch of the International Hardware Fair Saudi Arabia signals our ambition for global growth. We are leveraging our expertise and the success of the Eisenwarenmesse – International Hardware Fair in Cologne to establish a new platform in this high-potential market.” Böse expressed confidence that this venture, alongside dmg events, will provide customers with access to one of the world’s most dynamic regions and serve as a gateway to further opportunities across the Middle East.
Koelnmesse is committed to guiding its clients as they navigate the Saudi market, offering robust support through its global networks. Interest from international stakeholders of the Eisenwarenmesse has already been high, reflecting the market’s promising potential.
Matt Denton, President of dmg events, expressed enthusiasm for the partnership: “This new collaboration combines the strengths of two global event organizers to deliver enhanced value for our customers. As the leading international event organizer in Saudi Arabia since 2011, dmg events has unparalleled access to the market, running over 30 events, including the successful Big 5 Construct series.” He added that this strategic alliance will help unify a global and local community to meet the growing demands of the Saudi market.
The International Hardware Fair Saudi Arabia is unique in its comprehensive approach, covering the entire spectrum of the hardware and tools industry, rather than focusing on niche segments. This allows participating companies to boost brand visibility and build lasting business connections in a rapidly evolving marketplace. The partnership between Koelnmesse and dmg events marks a strong alliance for unlocking the potential of the Middle Eastern market, setting the stage for a highly anticipated event in the region’s hardware industry.
