Almarai, the world’s largest vertically-integrated dairy company and the fourth most valuable dairy brand in 2024, has announced a strategic partnership with Google Cloud to fast-track its digital transformation. This collaboration is set to elevate Almarai’s operational efficiency, foster growth, and enhance customer experiences in an increasingly competitive landscape.
With the Middle East’s population on the rise and consumer expectations shifting, Almarai is committed to leveraging advanced digital solutions to streamline its operations and maintain its reputation for world-class quality and service.
Meeting Modern Market Demands
Through this partnership, Almarai will migrate critical systems to Google Cloud, gaining access to a flexible, scalable, and cost-effective platform. This move is aimed at accelerating innovation and equipping Almarai to address the challenges of a dynamic marketplace effectively.
“At Almarai, our mission is to deliver top-quality products and services,” said Danko Maras, Chief Financial Officer at Almarai. “Our collaboration with Google Cloud reflects our dedication to innovation and excellence. We believe this partnership will unlock new opportunities, fuel our growth, and elevate our customer experience.”
Almarai’s digital transformation journey encompasses two key projects: migrating its SAP workloads to Google Cloud using SAP RISE and moving its sales application to the cloud. These initiatives are expected to strengthen Almarai’s global capabilities and maximize the benefits of cloud computing, including:
- Enhanced Operational Efficiency: Google Cloud’s secure and robust infrastructure will allow Almarai to operate at peak performance.
- Accelerated Innovation: The platform facilitates rapid development and deployment of new applications, enabling Almarai to adapt swiftly to market demands.
- Scalability and Growth: Google Cloud’s scalability allows Almarai to accommodate growth and optimize resources for future expansion.
- Seamless Integration: Google Cloud services integrate smoothly with Almarai’s existing systems, enabling powerful insights through analytics and automation tools.
- Data Sovereignty: Hosting data in Saudi Arabia ensures regulatory compliance while aligning with the goals of Saudi Vision 2030. Almarai maintains full control and ownership of its data, furthering its commitment to national priorities.
Building Agility for Future Success
“We’re pleased to join forces with Google Cloud in this digital transformation,” said Dr. Faisal Alnasser, Chief Information Officer at Almarai. “Almarai’s global goals call for agile technology solutions to stay ahead in the fast-paced FMCG industry. Google Cloud’s advanced infrastructure gives us the foundation to meet our strategic objectives and deliver exceptional value to our customers.”
Echoing these sentiments, Bader Almadi, Google Cloud’s Country Manager in Saudi Arabia, stated, “Almarai is a true innovator in food and beverage, and we are honored to support its digital journey. By leveraging Google Cloud’s infrastructure, Almarai is enhancing operational efficiency and setting a new regional standard for customer experience. Almarai’s commitment to digital transformation serves as a model for businesses across the Middle East.”
Through this partnership, Almarai is poised to redefine its market presence, demonstrating how digital transformation can drive exceptional value and set new benchmarks in customer service.
