Salesforce, the leading CRM powered by AI technology, has reaffirmed its commitment to digitally transforming businesses in Sri Lanka, aligning with the country’s 2030 vision for a digital future.
By leveraging Salesforce’s cutting-edge innovations in Artificial Intelligence (AI) and automation, the company aims to revolutionize customer experiences across various industries in Sri Lanka, unlocking substantial business value.
As expectations for products and services evolve in this new AI-driven era, leading Sri Lankan companies such as Campus Direct, Cinnamon Hotels, Keells Super, Dilmah Tea, and Third Space Global are turning to Salesforce to develop digital strategies that enhance productivity, drive efficiency, and transform customer interactions.
Recently, Salesforce launched Agentforce, a suite of autonomous, customizable agents and tools that work alongside employees. With Agentforce, organizations can quickly and easily build, customize, and deploy their own agents using low-code tools. This limitless digital workforce of AI agents can analyze data and perform tasks such as answering customer service inquiries, qualifying sales leads, and optimizing marketing campaigns.
The Salesforce Platform broadens the capabilities of these agents, enabling infinite capacity, proactive actions across any role or channel, and contextual understanding of every customer interaction, powered by features like Customer 360, which harnesses the full potential of applications in sales, service, marketing, and commerce.
Arundhati Bhattacharya, Chairperson and CEO of Salesforce India, stated, “Sri Lanka has made remarkable strides in technology adoption, creating a dynamic digital economy that enhances economic competitiveness, job creation, sustainable development, and service delivery. In line with the government’s vision of achieving a $15 billion digital economy by 2030, supported by a robust digital AI strategy, we are committed to delivering value for businesses across the country.”
Emphasizing the importance of partnerships within the Salesforce ecosystem, Ramesh Shanmughanathan, Executive Vice President / Group CIO of John Keells Holdings PLC and Director / CEO of John Keells IT, noted, “In Sri Lanka, the potential for transformative change across industries is vast and continuously evolving due to the growing digital ecosystem, which unlocks exceptional experiences and significant business value. Our partnership will accelerate our innovation across our value ecosystem, enabling us to enhance and deliver exceptional outcomes for our customers.”
