Zain participated in the Mobile Broadband Forum (MBBF 2024) in Istanbul, Türkiye, where it spotlighted its ongoing efforts to develop cutting-edge 5G network technologies, including advancements in 5G Advanced (5G-A) and artificial intelligence (AI). This participation underscores Zain’s commitment to maintaining its leadership role in digital innovation, particularly in the realm of AI integration and 5G development.
The forum brought together executives from leading global telecom and IT companies to discuss the latest industry advancements and explore sustainable growth opportunities in the age of AI and 5G-A. Zain was the sole representative from Kuwait at this prestigious event, offering its expertise in next-generation network technologies.
At the event, Omar Al-Saleh, Radio Networks Optimization Professional at Zain Kuwait, showcased the company’s latest innovations in intelligent radio access network (RAN) technologies. Al-Saleh demonstrated how Zain leverages AI within RAN networks to improve operational efficiency and enhance customer experiences, highlighting the company’s ongoing investment in network optimization.
Zain also participated in the GTI Group’s 5G-AxAI program, an initiative that promotes the integration of 5G-A and AI technologies to drive innovation across various sectors, including technology, business, and commerce. This collaboration aligns with Zain’s focus on operational excellence and reinforces its leadership in the digital transformation of the region.
The 5G-AxAI program aims to make 5G smarter and AI more integrated into everyday applications, unlocking new opportunities for industrial growth and digital intelligence development. Zain is committed to researching, developing, and testing AI solutions that enhance the capabilities of 5G Advanced technology, enabling new service scenarios and expanding the scope of 5G-A’s impact.
Zain is also focused on developing AI-based agent solutions for intelligent RAN, incorporating predictive capabilities into its network operations and maintenance processes. These solutions are designed to move from reactive to proactive network management, enabling the company to predict and address potential issues before they affect performance.
By leveraging partnerships with global tech leaders, Zain continues to drive Kuwait’s digital transformation, setting new standards in 5G-A technologies and customer experience assurance. The company’s focus on AI-driven digital innovation aims to increase network productivity and solidify Zain’s position as a regional leader.
Zain was recently honored with the Outstanding Mobile Broadband Network Quality award at the second edition of the Leadership and Excellence Awards (LEAD), organized by the SAMENA Telecommunications Council. The award recognized Zain’s leadership in delivering exceptional 5G user experiences, excelling in speed, reliability, and quality for its customers in Kuwait.
This prestigious recognition affirms Zain’s leadership in enhancing its 5G network technologies, ensuring it remains at the forefront of developments in the telecom and ICT sectors. The award highlights Zain’s strategic vision of securing a competitive edge in the digital era through pioneering innovations, world-class services, and exceptional customer experiences.
