Key Giveaways:
- Digital Transformation in Hospitality: Taiba Investments, a leading hospitality company in Saudi Arabia, partners with Horizontal Digital to enhance guest experiences through digital innovation.
- Sitecore Expertise: Horizontal Digital will leverage its expertise in Sitecore experience management software to create a seamless and personalized digital ecosystem for Taiba’s guests.
- Vision 2030 Alignment: This initiative supports Saudi Vision 2030’s goals of boosting tourism and providing world-class hospitality experiences.
Riyadh, Saudi Arabia – Taiba Investments, a major player in the Saudi Arabian hospitality sector, has partnered with Horizontal Digital, an experience-forward consultancy, to transform its digital guest experience. This collaboration will leverage Sitecore’s experience management software to create a unified and personalized digital ecosystem across Taiba’s extensive portfolio of properties.
This partnership follows Taiba’s significant merger with Dur Hospitality in 2023, which positioned Taiba as the Kingdom’s largest hospitality company. Taiba now manages a vast network of hotels and properties across Saudi Arabia, partnering with major brands like Marriott, Sheraton, and Holiday Inn.
“Following our merger with Dur Hospitality, it became essential to unify our diverse brands, properties, and digital assets to deliver a seamless, elevated experience for our guests across the Kingdom,” said Mr. Hassan AlAhdab, Chief Hospitality Operations Officer at Taiba Investments.
By implementing Sitecore’s XM Cloud, Search, Content Hub, and Sitecore 360 software, Horizontal Digital will help Taiba leverage AI, automation, and data to revolutionize guest experiences and streamline operational efficiencies.
“By joining forces with Horizontal Digital on the deployment of our digital experience platform project, robust digital ecosystem,” added AlAhdab.
This digital transformation aligns with Saudi Vision 2030’s goals of enhancing the tourism sector and providing world-class guest experiences.
Horizontal Digital’s expertise will enable Taiba to personalize guest services, anticipate their needs, and optimize every stage of their journey through digital touchpoints. This data-driven approach will enhance guest satisfaction and foster brand loyalty.
“We are honored to work alongside Taiba Investments to support their digital transformation,” said George Smith, Regional Managing Director across Middle East, India, and Africa for Horizontal Digital.
This partnership signifies a commitment to innovation and excellence in the hospitality industry. By combining tradition with technology, Taiba aims to redefine hospitality experiences in the region and contribute to the growth of Saudi Arabia’s tourism sector.
“With this digital experience platform, Taiba is positioned to redefine hospitality experiences in the region, combining tradition with technology to enhance guest satisfaction, operational efficiency, and brand loyalty,” added Smith. “We look forward to helping Taiba realize its vision for the future of Saudi hospitality.”
