Driving Technological Innovation Across the GCC Region
Channels by stc Group, the sales and distribution arm of stc Group, has significantly expanded its presence across key GCC markets, including Bahrain, Oman, and Kuwait. This growth underscores the company’s commitment to technological innovation and its mission to enrich lives through cutting-edge solutions, creating a benchmark in the sales and distribution landscape.
Strong Footprint in Bahrain, Oman, and Kuwait
In Bahrain, where channels by stc was launched in 2010, the division has built strong partnerships, employing over 270 staff members and operating 14 sales outlets with more than 2,800 points of sale. Channels by stc has become an essential part of Bahrain’s digital ecosystem, offering a wide array of products and services for both individual consumers and businesses.
In Oman, channels by stc began operations in 2011 and has since become a strategic partner for Omantel, the leading telecommunications provider in the Sultanate. With a team of over 260 employees, the division operates 25 sales outlets, collaborates with 1,200 merchants in Oman, and maintains partnerships with 36 merchants outside the country. It also provides more than 10,000 recharge card points.
In Kuwait, channels by stc was established in 2021 and has quickly risen to prominence with over 3,200 points of sale and 106 employees. Despite being a newcomer, the division has rapidly made its mark in the Kuwaiti market by focusing on customer satisfaction and delivering high-quality products and services as a strategic partner to stc Kuwait.
Impressive Regional Expansion and Milestones
Channels by stc’s regional expansion is matched by significant milestones in its sales and distribution operations. The division boasts over 70,000 points of sale, ensuring easy access to a variety of tech products and services across the GCC, including underserved and remote areas. With 137 distribution centers, it ensures timely and efficient product delivery to these points of sale.
By optimizing its logistics and supply chain, channels by stc has maintained high service standards while meeting the increasing demand for tech products. The division’s partnerships with over 24,000 merchants have allowed it to offer a comprehensive range of products and services, built on mutual trust and a shared vision of driving digital transformation in the region.
Customer-Centric Sales Outlets and Product Diversification
The company operates more than 230 sales outlets, serving as customer touchpoints where individuals can explore the latest tech products and receive personalized assistance. These outlets offer a seamless and engaging experience, reinforcing channels by stc’s reputation as a customer-centric organization.
As part of its expansion, channels by stc has diversified its product offerings beyond smartphones. The division now provides smart TVs, audio systems, PCs, tablets, wearable devices, and a range of audio equipment to cater to various customer needs. These offerings are supported by strategic partnerships with leading global brands like Apple, Samsung, Huawei, Lenovo, ASUS, Microsoft, Amazon, and Foodics, enabling the division to deliver high-quality, innovative products.
Future Vision and Commitment to Digital Transformation
With its expanding sales network, diversified product offerings, and strategic partnerships, channels by stc continues to lead the way in digital transformation. Looking ahead, the division remains committed to delivering cutting-edge tech solutions and exceptional customer experiences, paving the way for a more connected and digitally empowered society in the GCC.
