In a bid to promote innovation and accelerate digital transformation, Oman’s Ministry of Transport, Communications, and Information Technology (MTCIT) has launched the ‘Digital Transformation: A New Reality’ campaign as part of its Government Digital Transformation Programme, Tahawul.
The campaign highlights the wide range of digital services provided by government entities, focusing on how these services improve efficiency, enhance public services, and elevate the quality of life for both citizens and residents. Running for a month and a half, the initiative aims to deepen public understanding of digital transformation and build trust by showcasing key achievements and successes.
The primary goal of the campaign is to demonstrate the convenience and efficiency of digital solutions while encouraging their adoption as the preferred method for accessing government services. It also aims to improve user satisfaction by simplifying government procedures and enhancing productivity. For businesses, the transition to digital offers multiple advantages, including increased agility, better planning, and cost savings by reducing reliance on paper-based processes. The campaign emphasizes the time-saving benefits of remote transactions, eliminating the need for physical visits.
Aligned with Oman Vision 2040, the campaign aims to raise public awareness of advanced digital technologies and promote their adoption across society. The Tahawul programme will utilize various platforms, including social media, traditional media, and billboard advertisements, to spread the campaign’s message.
The ‘Digital Transformation: A New Reality’ initiative underscores Tahawul’s commitment to fostering a culture of innovation and accelerating progress across sectors. Future campaigns will continue to highlight the digital services provided by government entities, reinforcing the central role of digital transformation in Oman’s sustainable development journey.
