Tanmeyah, a subsidiary of EFG Holding and a leading provider of financial services in Egypt, has announced the launch of its innovative mobile financial inclusion and customer service hub, “Stay Savvy.” The new service aims to enhance financial literacy and accessibility for both clients and non-clients across Egypt, with a focus on urban and rural communities alike.
The initiative is designed to educate participants on key financial tools such as cash flow management cards and insurance products that help mitigate future risks. It offers personalized consulting services and promotes digital payment solutions, giving clients valuable insights into budgeting, risk assessment, and the advantages of modern payment methods.
Additionally, “Stay Savvy” will provide practical guidance for optimizing costs, increasing revenue, and improving business profitability. This initiative positions Tanmeyah as a leader in financial empowerment, equipping small business owners and entrepreneurs with the knowledge and tools they need to thrive and make informed decisions for their ventures.
Jinu Johnson, CEO and Managing Director of Tanmeyah, stated, “We are thrilled to launch our mobile branch initiative, underscoring our commitment to reaching and empowering small business owners across Egypt. We believe in the transformative potential of young entrepreneurs who are key to Egypt’s future. By equipping them with financial knowledge, we are not just helping them realize their dreams but also building resilient, vibrant communities.”
The mobile hub initiative is part of Tanmeyah’s broader goal to enhance financial literacy, promote financial inclusion, and improve customer service management. Through this initiative, Tanmeyah aims to help small business owners make informed financial decisions, manage their finances more effectively, and build sustainable businesses.
Founded in 2009, Tanmeyah has grown into Egypt’s leading financial services provider for microenterprise owners, offering financing solutions tailored to meet client needs and foster socioeconomic change. The company’s extensive branch network and deep ties to local communities have helped improve the lives of millions of Egyptians. Tanmeyah has issued over three million financing facilities and serves more than 30,000 new clients each month through its network of nearly 350 branches and over 5,000 employees across 25 governorates.
Tanmeyah’s services include a wide range of financing solutions for small businesses, including medical establishments and light vehicle purchases. The company also offers insurance services in collaboration with its partners and various payment services, with a growing focus on environmental conservation through digital transformation and encouraging a cashless society.
