Dubai, UAE: du, the leading telecom and digital services provider, has announced its Diamond Sponsorship of the New Year’s events organized by the General Directorate of Residency and Foreigners Affairs (GDRFA) in Dubai for the blue-collar community. The event will feature various entertainment activities, including a performance by celebrity singer Kanika Kapoor. In addition, du will give away free handsets to lucky attendees and offer special promotions through alo, a mobile service designed for the UAE’s large expatriate workforce.
Ahmad Aburahima, Head of Government Relations at du, expressed the company’s commitment to supporting the well-being and happiness of all community members in the UAE, saying, “Celebrating the New Year with GDRFA reflects our shared vision of giving back to those who make significant contributions to society every day.”
du’s financial services arm, du Pay, is also supporting the event with exclusive promotions and activities. du Pay staff will be on-site to assist attendees with app downloads, KYC onboarding, and personalized training. This initiative is part of du Pay’s mission to make financial services more inclusive and accessible, helping customers manage their finances with ease.
As part of the Emirates Integrated Telecommunications Company (EITC), du is committed to enhancing the digital landscape in the UAE, offering a range of services, from mobile and broadband to advanced fintech solutions. Through a digital-first approach powered by cutting-edge technology, du continues to drive innovation and digital transformation across the region.
