Al-Futtaim, a leading UAE business conglomerate, has introduced Blue AI, a groundbreaking feature within the Blue Rewards app that promises to transform how customers engage with their favorite brands. This innovative AI-powered platform is set to impact over five million Blue Rewards customers within its first year.
The announcement took place at Al-Futtaim’s AI Summit, reflecting the group’s continued commitment to integrating cutting-edge technologies to enhance customer experiences. Blue AI, the first of its kind in the Middle East, acts as a smart lifestyle advisor and customer engagement tool, providing seamless, personalized guidance and insights across the Blue ecosystem of products and services.
Blue AI’s key features include tailored fashion recommendations, instant access to beauty products with expert advice, automated product suggestions, simplified test drive bookings, and a one-click multi-brand checkout system. This unique platform is designed to make the shopping journey smoother, smarter, and more personalized for each user.
Moza Al Futtaim, Chief AI Officer at Al-Futtaim, emphasized the company’s commitment to innovation, stating, “At Al-Futtaim, we are driven by the mission to make everyday life better through innovation. Blue AI was created to enrich the customer journey and provide a seamless, personalized experience.”
He also highlighted that AI is a powerful tool for personalization, enabling Al-Futtaim to better understand its customers and create meaningful experiences. “Blue AI is more than just a technological advancement; it is about using innovation to foster deeper connections and transform how we serve our users,” he added.
The launch of Blue AI aligns with the UAE’s vision to become a global leader in innovation, leveraging advanced technologies like AI to improve daily life. This move is part of Al-Futtaim’s broader strategy to adopt data-driven solutions that enhance the customer experience and streamline the digital shopping landscape.
Himanshu Shrivastava, Group Chief Technology Officer at Al Futtaim, reiterated the company’s human-centered approach in designing its platforms, noting that Blue AI represents a significant leap in retail innovation. “By learning from customer preferences, Blue AI delivers a more intuitive, enjoyable, and faster shopping experience,” he stated.
Initially launching in the UAE, Blue AI will expand to eight additional markets across the region within its first year, bringing its groundbreaking features to a wider audience. This launch further solidifies Al-Futtaim’s dedication to customer-centric innovation, empowering users to make smarter and more convenient choices through intuitive, personalized solutions.
