Virgin Mobile KSA, part of Beyond ONE Group, has rolled out a new integrated campaign to highlight its Switch Postpaid Plan. The campaign humorously addresses the common frustration of paying for services that are underused. By leveraging customer insights, the campaign uses comedy to resonate with Saudi audiences, featuring three films that showcase relatable everyday scenarios where consumers are charged for unused services. The aim is to provide a practical solution to overpayment while connecting with the audience through humor and real-life situations.
Virgin Mobile KSA Launches New Campaign to Promote Switch Postpaid Plan
