Ericsson is demonstrating its technological leadership at LEAP 2025, which takes place from February 9 to 12 at the Riyadh Exhibition and Convention Center, Malham. With a focus on Saudi Vision 2030, Ericsson is showcasing advanced solutions, live demonstrations, and sharing success stories with partners while offering expert insights into the future of connectivity.
Under the theme “Step Forward: Discover the Unfolding Future,” Ericsson highlights its four-decade-long partnership with Saudi Arabia. Through collaborations with communication service providers (CSPs), enterprises, and government entities, the company is driving technology localization, nurturing local talent, and contributing to Saudi Arabia’s position as a global leader in innovation.
At its booth, Ericsson will feature interactive demonstrations, panel discussions, and technical sessions showcasing innovations in 5G, Artificial Intelligence (AI), and advanced network solutions. These demonstrations will cover AI-powered networks and immersive consumer and enterprise use cases, offering a glimpse into the future of networks and how these technologies can digitalize industries, improve efficiency, and support sustainability.
Ericsson is also hosting live episodes of its Tech Insights podcast, featuring industry leaders discussing the transformative impact of connectivity. Håkan Cervell, Vice President and Head of Saudi Arabia at Ericsson Middle East and Africa, expressed excitement about the event, emphasizing Ericsson’s commitment to supporting Saudi Arabia’s Vision 2030 by enhancing digital infrastructure, fostering sustainability, and driving progress through advanced connectivity solutions.
