Ericsson is set to highlight its leadership in technology and innovation at LEAP 2025, taking place from February 9 to 12 at the Riyadh Exhibition and Convention Center in Malham. The company is committed to Saudi Vision 2030 and will demonstrate advanced solutions, live technology showcases, and expert insights on the future of connectivity.
Under the theme “Step Forward: Discover the Unfolding Future,” Ericsson is strengthening its longstanding partnership with Saudi Arabia, which spans over four decades. Through collaborations with communication service providers (CSPs), enterprises, and government entities, Ericsson is helping localize advanced technologies, nurture local talent, and contribute to Saudi Arabia’s position as a global technology and innovation leader.
At the event, Ericsson’s booth will feature interactive demonstrations, panel discussions, and technical sessions on the latest advancements in 5G, Artificial Intelligence (AI), and advanced network solutions. The company will also showcase AI-powered networks and immersive use cases for consumers and enterprises, giving visitors a glimpse into the future of connectivity and how these technologies are driving digitalization, improving efficiency, and supporting sustainability goals.
Additionally, Ericsson will host live episodes of its Tech Insights podcast, featuring industry leaders and experts discussing the transformative effects of connectivity on various sectors.
Håkan Cervell, Vice President and Head of Saudi Arabia at Ericsson Middle East and Africa, expressed enthusiasm about the event, saying, “We are excited to showcase how Ericsson’s innovative technologies at LEAP 2025 are empowering a sustainable, connected future for Saudi Arabia and beyond. Our presence reflects our commitment to supporting Saudi Arabia’s Vision 2030 by enhancing digital infrastructure, promoting sustainability, and driving progress through advanced connectivity solutions.”