CompanyIlluminating a three-step roadmap underpinned by openness and collaboration
Barcelona, Spain – Monday, March 3, 2025: Global technology brand HONOR today
announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from
a smartphone maker to a global leading AI device ecosystem company. The visionary three-
step plan details the bold steps HONOR will take to usher in the new intelligent world, and
calls on the industry to co-create an open, value-sharing ecosystem that maximizes human
potential, ultimately benefiting all mankind.
“It is clear that the AI revolution will reshape the paradigm of the device industry – completely
transforming our productivity, our society, and even our culture more than ever before,” said
James Li, CEO of HONOR. “I am calling on all of us to unite together to address the challenges
– as well as the many opportunities – of AI technology. I also call on the industry to be truly
open so that we can fully embrace this exciting AI future. Let’s do it together.”
THE HONOR ALPHA PLAN comprises three steps: The first step begins with the
development of an intelligent phone. HONOR will work with partners to open technology
boundaries to co-create a new paradigm for AI devices in the agentic AI era. Next, HONOR
will open industry boundaries and co-create a new paradigm for AI ecosystem in the physical
AI era. Finally, in the AGI era, HONOR will open human potential boundaries and co-create a
new paradigm for civilization.
Leading AI Technology for the Agentic AI Era
The world’s first GUI-based personal mobile AI agent developed by HONOR redefines daily
convenience with intelligent technology. HONOR introduced the world’s first all-ecosystem
file-sharing technology. With it, users can enjoy ultra-fast speeds, whether transferring files to
one or many iOS and Android devices.
Co-creating an Open, Value-sharing Ecosystem with Global Partners
To reach the second step of its strategic plan, HONOR calls on the industry to open up its AI
capabilities for a wider range of devices. As testament to its commitment, HONOR announced
today that it will invest more than USD 10 billion over the next five years to fund this endeavor.
HONOR pledged to provide seven years of Android OS and security updates for its HONOR
Magic series. HONOR committed to accelerating its sustainability initiatives to reach
operational carbon neutrality by 2040,
*Source: AETOSWire
Contacts:
Mirjamol Turapov
mi*************@ho***.com
