The Binary Holdings (TBH) has teamed up with Robi Axiata Limited, Bangladesh’s second-largest telecom operator, to introduce Web3-powered engagement for over 40 million users. In partnership with Colorz Technology, TBH will integrate gamification into Robi’s mobile ecosystem, enabling users to earn rewards through content creation, data usage, and mobile interactions. By leveraging blockchain-driven incentives, the collaboration aims to boost user engagement while driving new revenue streams.
As digital adoption accelerates across Bangladesh, TBH and Robi are evolving traditional engagement models. The partnership uses blockchain technology to create an incentivized ecosystem where users are rewarded for everyday mobile activities. Whether it’s watching videos, sharing content, or optimizing data usage, Robi subscribers will have new opportunities to engage with services while earning digital rewards.
“This partnership is about more than just rewards—it’s about redefining digital engagement. Web3-powered gamification introduces a new layer of interaction, where users gain direct benefits for their mobile behavior,” said Yannis Karipsiadis, CIO at The Binary Holdings.
The initiative will also contribute to increasing Robi’s Average Revenue Per User (ARPU), encouraging frequent interactions and deeper service engagement, which in turn boosts retention and monetization.
“We are always exploring innovative ways to enhance user experience and deliver value to our subscribers. Partnering with TBH allows us to offer Web3-powered incentives that align with our digital growth strategy,” said Shafiq Shamsur Razzaq, Acting Head of VAS & New Business at Robi.
Through TBH’s Web3 infrastructure, Robi users will be able to earn rewards for the following activities:
- Content Monetization: Earn digital tokens ($BNRY) for sharing and engaging with mobile content.
- Data-Based Incentives: Receive rewards based on data consumption patterns.
- Loyalty & Interaction Bonuses: Mobile engagement, including app usage and network interactions, contribute to redeemable rewards.
These digital rewards can be used within Robi’s ecosystem, offering perks such as discounted services, premium content access, and other exclusive benefits.
Unlocking the Potential of Web3 in Bangladesh
Web3 adoption in Bangladesh is still in its early stages, but the rapid digital transformation offers a unique opportunity to integrate blockchain-powered solutions into daily mobile interactions. This collaboration aims to bridge the gap between mainstream users and Web3 applications, paving the way for greater blockchain adoption in one of Asia’s fastest-growing digital markets.
Meet TBH and Robi at MWC Barcelona 2025
TBH and Robi will showcase their partnership at MWC Barcelona 2025, demonstrating how telecom operators can integrate Web3 technology to enhance user engagement and drive revenue growth.
About The Binary Holdings (TBH)
The Binary Holdings (TBH) provides Web3 infrastructure solutions for telecommunications and financial enterprises, driving digital innovation through blockchain-based engagement models. With a growing presence in emerging markets, TBH enables scalable and efficient blockchain integration for mainstream adoption.
About Robi Axiata Limited
Robi Axiata Limited is one of Bangladesh’s leading telecom service providers, with over 40 million subscribers. As a subsidiary of Axiata Group Berhad, Robi is dedicated to advancing digital inclusion through innovative mobile services and next-generation technology solutions.
