A recent study by ThruHQ, titled “Egyptian B2B Directory,” reveals a significant gap in Egypt’s business-to-business (B2B) sector’s digital engagement. While 95% of Egyptian B2B companies claim an online presence, 80% are considered “digital ghosts”—having outdated or inactive online assets that limit their ability to engage effectively with potential clients.
This lack of robust digital engagement is costing Egyptian businesses an estimated $3.5 to $4.5 billion in missed market opportunities annually. According to the research, 90% of B2B purchases in Egypt begin online, and 99% are finalized digitally, highlighting the crucial need for businesses to develop stronger and more effective online strategies.
ThruHQ’s findings, based on in-depth evaluations and briefing reports during their directory-building process, provide unique insights into Egypt’s B2B digital landscape. The company’s research underscores the immense growth potential for businesses willing to bridge the gap between a basic online presence and meaningful digital engagement.
“Our directory curation process provided a unique lens to observe the stark contrast between basic online presence and true digital engagement. The opportunity for growth is immense for those willing to bridge this gap,” said ThruHQ.
Despite these challenges, the research also highlights Egypt’s key advantages, including a highly skilled and affordable tech talent pool. These strengths, combined with the increasing global demand for outsourcing, position Egypt to experience substantial digital growth, provided companies evolve their digital strategies.
Key Findings from ThruHQ’s Research:
- Digital Disparity: 80% of Egyptian B2B companies are “digital ghosts,” due to outdated or underutilised digital assets.
- Online Buying Behaviour: 90% of B2B buying journeys in Egypt begin online, and 99% conclude digitally, emphasizing the importance of effective digital engagement.
- Talent Advantage: Egypt offers a cost-effective and highly skilled tech talent pool, ideal for outsourcing.
- Untapped Market: The gap between online presence and effective digital engagement represents a missed opportunity estimated at $3.5 to $4.5 billion annually.
ThruHQ is committed to publishing annual reports on the state of Egypt’s B2B digital ecosystem, with this inaugural research serving as the first of many efforts to elevate the country’s services sector.
About ThruHQ
ThruHQ is a data-driven directory that helps businesses discover and connect with verified, high-performance tech and business service providers. By providing detailed provider profiles and evaluations, ThruHQ empowers businesses to make informed decisions, drive digital transformation, and tap into the vast potential of Egypt’s B2B sector.
