Telecom operators in the GCC have the potential to significantly enhance their revenue through AI-powered marketing and personalized customer engagement. According to a report by Strategy& Middle East, operators could generate up to $5.90 in EBITDA for every $1 invested in AI-driven, data-fueled marketing engines over five years.
The report highlights that while telecom companies hold vast datasets, including real-time location data and customer interactions, they are currently underutilizing these resources, limiting their ability to drive growth. By implementing AI-driven customer value management engines, telecoms can unlock the full potential of their data, creating personalized experiences that foster customer loyalty and drive revenue.
Examples from the region show promising results: one operator used AI to increase conversion rates by 15%, while another reduced churn by up to 60% with proactive, personalized offers. Success hinges on integrating AI with data, analytics, technology, marketing, and customer experience, according to Strategy&.
Key Insights:
- Personalization: AI-powered marketing engines offer deeper insights and precision targeting, leading to higher customer engagement and increased revenue.
- Data Utilization: Telecoms can maximize growth by fully leveraging their vast data pools, moving beyond traditional marketing models.
- Strategic Necessity: For GCC telcos, adopting AI-driven marketing is no longer optional, but a strategic imperative to remain competitive.
The report urges GCC telcos to invest in AI capabilities and adopt agile, integrated systems to capitalize on data-driven decision-making, helping to redefine value in the rapidly changing digital landscape.
About Strategy&:
Strategy& is a global strategy consulting firm and a part of PwC, providing tailored strategic solutions to drive growth and innovation in organizations.
Key Topics:
- AI-Powered Marketing: Unlocking revenue through data-driven personalization.
- Telecom Transformation: Enhancing customer engagement with advanced AI tools.
- GCC Market: Leveraging AI to maintain competitiveness and foster business growth.
