The global Internet of Things (IoT) market is projected to reach $1.06 trillion by 2025, driven by the growing adoption of smart infrastructure and connectivity solutions that enable automation and data-driven decision-making. This rapid expansion is reshaping industries worldwide, enhancing operational efficiency and service delivery.
In the banking and finance sector, IoT ensures secure connectivity, improving ATM operations and reducing downtime while mitigating fraud risks. The transportation industry benefits from real-time tracking systems that optimize fleet management, boost fuel efficiency, and improve public transport experiences. Utilities adopt smart metering for accurate billing and reduced inefficiencies in energy consumption. In security, IoT-powered surveillance solutions offer remote monitoring and instant alerts, strengthening safety measures across industries.
In Pakistan, IoT adoption is rapidly gaining momentum, with the smart cities market expected to reach $131.55 million by 2025. The telecom sector plays a key role in this transformation, providing essential infrastructure for connected services and data-driven applications. The expansion of 4G networks and the planned rollout of 5G networks are poised to further accelerate IoT deployment in the country, giving businesses and consumers more control, efficiency, and security.
Zong 4G is leading this digital transformation, offering cutting-edge IoT solutions across multiple sectors. In the banking industry, Zong provides secure M2M SIMs that facilitate real-time data transmission, ensuring uninterrupted transactions at ATMs and secure point-of-sale operations. Zong’s solutions also power fleet management systems for transportation, ensuring optimal routing and vehicle tracking for logistics companies. Utility providers use Zong’s IoT connectivity for smart metering, which reduces energy waste and improves grid reliability. These solutions enhance business efficiency while advancing Pakistan’s broader vision of digital empowerment.
Zong’s IoT services are trusted by leading banks such as UBL and HBL, who use its Private APN with VPN aggregation for secure transactions and mobile office connectivity. Companies like Wateen, Cybernet, and Multinet rely on Zong’s fiber-backed Private APN for banking backup connectivity. Zong’s Private APN also enhances connectivity for Metro Bus systems in Lahore, Islamabad, and Peshawar, while the National Highway Authority uses it to ensure seamless communication between site offices and headquarters.
As IoT technology continues to evolve in Pakistan, it will merge with advancements in AI, edge computing, and network infrastructure. The integration of AI and IoT will drive predictive analytics in sectors such as healthcare, manufacturing, and urban management, leading to smarter services and cost savings. Through ongoing investments in smart cities and digital transformation initiatives, Pakistan is building a connected, data-driven ecosystem. Telecom providers will remain central to enabling scalable and secure IoT solutions, revolutionizing industries and enhancing urban living across the country.
