New data from Tunisia’s Instance Nationale des Télécommunications reveals a significant shift toward data-driven services, as mobile internet usage and subscriptions have surged. The growing adoption of 4G and reliance on OTT platforms have led to a plateau in traditional voice services, indicating a behavioral shift in consumer preferences.
While fixed internet continues to grow, mobile broadband has emerged as the dominant access point. The market dynamics also show subtle changes in operator market share and an increase in active SIM cards, potentially driven by multi-device use and IoT growth. These trends signal a digital tipping point for Tunisia’s telecom sector, where data services, not voice, represent the future. To capitalize on this shift, operators and regulators must adapt swiftly to support new digital opportunities and sustain the sector’s evolution.
