In an exclusive interview with Telecom Review Africa, Roni Tohme, CEO of Ooredoo Algeria, shared insights into the company’s transformation from its early days as Nedjma to its position today as a leading technology-driven telecom provider. Tohme discussed the company’s journey, its commitment to innovation, and how Ooredoo is harnessing emerging technologies like artificial intelligence (AI), the Internet of Things (IoT), and cloud computing to bridge Algeria’s digital divide, particularly in rural areas.
Reflecting on Ooredoo’s key milestones, Tohme highlighted the transition from Nedjma to Ooredoo in 2013 as a pivotal moment. This rebranding symbolized the company’s alignment with global standards and its commitment to delivering enhanced services. Ooredoo’s role in introducing 3G and leading the deployment of 4G in Algeria were significant moments that empowered businesses and individuals by transforming the way people communicate, work, and access digital services.
For Tohme, the most defining milestone is not just technological achievement but the trust and loyalty Ooredoo has earned from its customers. This strong customer relationship has been the foundation for Ooredoo’s continued success and innovation.
In 2024, Ooredoo Algeria recorded strong financial growth, with a 13.8% increase in revenues, reaching 104.6 billion Algerian dinars. The company’s earnings before interest, taxes, depreciation, and amortization (EBITDA) grew by 19.2%, and it made significant investments in expanding its network, reaching 14.7 million customers by December 2024.
To enhance operational efficiency and customer experience, Ooredoo is integrating AI, cloud computing, and IoT into its services. AI-powered chatbots and predictive analytics improve customer service and network performance. Cloud solutions streamline internal operations, while Ooredoo prepares for the future of IoT in sectors like smart cities, healthcare, and agriculture.
In terms of rural and underserved areas, Ooredoo has committed to closing the digital divide by deploying over 1,200 mobile coverage sites in Algeria’s rural zones as part of the Universal Telecommunication Service project. This initiative will bring reliable voice and data services to previously disconnected regions, fostering inclusion and access to essential digital services.
Regarding talent development, Ooredoo Algeria focuses on attracting, retaining, and upskilling local talent to stay ahead in the telecom sector. The company provides competitive benefits, clear career development paths, and continuous learning opportunities, ensuring its workforce is well-equipped for future challenges.
Strategic alliances—both local and international—play a crucial role in Ooredoo’s growth. These partnerships help the company innovate and scale services while staying connected to the communities it serves.
On balancing profitability with social responsibility, Tohme emphasized that Ooredoo’s commitment to affordable services for all Algerians is central to its identity. The company’s approach ensures that telecom services are accessible while maintaining operational efficiency and profitability.
Ooredoo’s corporate social responsibility (CSR) initiatives are integral to its customer engagement strategy, building public trust and loyalty by addressing key social issues such as education, healthcare, and environmental sustainability.
Looking ahead, Tohme’s vision for Ooredoo Algeria is to lead the digital transformation of the country, empowering local talent, enabling digital entrepreneurship, and providing innovative solutions that drive economic growth. As Algeria embraces digitalization, Ooredoo aims to be a catalyst for inclusive growth and a cornerstone of the country’s digital future.
Ooredoo’s strategy, driven by innovation and a strong commitment to its customers and communities, positions the company to remain a key player in Algeria’s evolving digital landscape.
