Hoppr, a market intelligence and delivery platform, has announced a collaboration with Ooredoo Qatar, a leading international communications company. As part of the partnership, Ooredoo will deploy Hoppr’s software, HopprTV, on a selection of set-top boxes to evaluate the platform’s potential in enhancing the TV customer experience.
This collaboration combines Hoppr’s innovative, data privacy-compliant platform with Ooredoo’s commercial expertise, providing a unique opportunity to leverage Ooredoo’s first-party user data. HopprTV’s audience-targeting capabilities will directly enhance how Ooredoo manages its user base, offering new ways to deliver personalized and engaging ads, thus improving the customer experience.
Mustafa Peracha, Chief Consumer Officer at Ooredoo Qatar, expressed excitement about the collaboration, stating, “We have been thoroughly impressed by HopprTV’s ability to target different audiences within the Ooredoo environment, without requiring additional investment. This collaboration allows us to trial a platform that delivers engaging, relevant, and personalized ads.”
George Gelavis, Executive Chair of Hoppr, also expressed enthusiasm, saying, “The response of Ooredoo to our platform’s capabilities has thrilled our team. We’re delighted to enter this next phase together and demonstrate the power of Ooredoo’s own data in delivering a targeted, engaging customer experience.”
The collaboration marks an important step in utilizing advanced data insights to enhance user experiences while ensuring privacy compliance, setting a new standard in the telecom industry.
