Batelco by Beyon and City Centre Bahrain have signed a memorandum of understanding to jointly develop and implement a series of value-added initiatives aimed at enriching the customer experience through enhanced connectivity, shopping, dining, and entertainment. The agreement, signed by Batelco GM Consumer Aseel Mattar and City Centre Bahrain Mall Director Duaij Al Rumaihi at Beyon Headquarters, marks the beginning of a collaborative rollout integrating Batelco’s telecom services with the vibrant retail and leisure offerings of City Centre Bahrain.
The partnership will see Batelco aligning its product and service promotions with City Centre Bahrain’s marketing efforts to deliver engaging and rewarding experiences for both local residents and tourists. This includes tailored offers and promotions designed to improve connectivity and accessibility, supporting Bahrain’s broader strategy to boost tourism by enhancing the overall visitor experience.
Aseel Mattar expressed enthusiasm for the collaboration, emphasizing Batelco’s commitment to expanding reach and enhancing customer accessibility through this landmark partnership. Duaij Al Rumaihi welcomed Batelco as a strategic partner, noting that the company’s products and services will add significant value to the shopping experience at City Centre Bahrain.
Batelco by Beyon is a leading provider of innovative telecommunications and digital services across the MENA region, serving enterprise, consumer, government, and global markets with a comprehensive portfolio including fixed and mobile telecoms, internet connectivity, cloud services, and data center solutions.
Majid Al Futtaim, the owner and operator of City Centre Bahrain, is a diversified lifestyle conglomerate with extensive assets across the Middle East, Africa, and Asia, focused on transforming shopping, entertainment, and leisure experiences. The Group operates numerous flagship malls, hotels, entertainment venues, and lifestyle brands, powering a fast-growing loyalty program and sustainability initiatives.
