Sudani, a leading telecommunications company in Sudan and a subsidiary of Sudatel Group, has revealed a comprehensive rebrand signaling its strategic evolution from a traditional mobile operator to a full-spectrum Information and Communications Technology (ICT) provider. This transformation reflects Sudani’s ambition to broaden its service portfolio beyond mobile connectivity to include voice, data, fibre, and a range of digital solutions.
Operating across more than four African countries, the refreshed brand positions Sudani as a regional technology partner and digital enabler, dedicated to empowering businesses and communities. The company introduced a new logo alongside a series of campaign videos designed to communicate its expanded role and commitment to Sudan’s social and economic development. Social responsibility is now deeply integrated into Sudani’s business philosophy.
The rebranding effort was developed in partnership with Skyne, a renowned international branding agency known for its work with clients like Nike, Coca-Cola, Bateel, Emaar, and Shurooq. Skyne collaborated closely with Sudani to craft a brand strategy balancing innovation and continuity, emphasizing themes of reliability, community, and digital progress.
Sudani’s updated identity reflects a broader industry shift in the region, as telecom operators transition into digital service providers to meet evolving consumer expectations and technological advancements. The company’s vision highlights that connectivity today transcends mere network access—it is about enabling new possibilities and driving growth for individuals and businesses alike.
