Benefit, Bahrain’s leading innovator and fintech services provider, underscored the strategic importance of Bahrain’s financial sector in driving the Kingdom’s Economic Vision 2030 during the Public Relations and Diplomacy Conference held at the Jumeirah Hotel in Kuwait.
Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication at Benefit and Vice President of the Bahrain Public Relations Society, delivered a keynote presentation titled “The Role of Public Relations Diplomacy in Advancing National Development Goals: Bahrain as a Benchmark.” Her presentation emphasized the alignment of Bahrain’s financial sector with the Financial Services Sector Development Strategy (2022–2026) and its vital role in accelerating the nation’s progress toward the United Nations Sustainable Development Goals (SDGs).
Hasan highlighted the sector’s status as Bahrain’s fastest-growing industry, marked by its significant GDP contribution and its capacity to employ local talent. She showcased Bahrain’s leadership in digital transformation, pointing to the kingdom’s success in embedding innovation across financial services. This transformation includes the rollout of accessible and intuitive digital offerings, ranging from efficient payment and transfer solutions to advanced online and mobile banking platforms. These developments have not only improved operational efficiency but also enhanced the overall customer experience in banking and financial services.
A significant portion of Hasan’s presentation focused on Benefit’s own growth journey as a homegrown fintech success story. She detailed how Benefit’s strategic vision is deeply aligned with Bahrain’s national economic plans and future-oriented digital agendas. Through sustained investment in cutting-edge solutions and a steadfast commitment to operational excellence, Benefit has emerged as a key driver of digital transformation and financial inclusion in Bahrain. The company’s comprehensive suite of fintech services and platforms has gained international recognition as a benchmark for digital banking excellence.
Additionally, Hasan stressed the pivotal role of the Gulf region’s evolving financial infrastructure, particularly Bahrain’s, in fostering a business-friendly environment that attracts foreign direct investment (FDI). She noted that the region’s advanced infrastructure, modern banking systems, and regulatory agility create a competitive and appealing landscape for investors, especially within the fintech sector.
This presentation by Benefit at the Kuwait conference reaffirmed Bahrain’s position as a leading fintech hub and highlighted the critical intersection of public relations diplomacy and national economic development.
