Benefit, Bahrain’s leading fintech services innovator, underscored the pivotal role of Bahrain’s financial sector in advancing the Kingdom’s Economic Vision 2030 during the Public Relations and Diplomacy Conference held at the Jumeirah Hotel in Kuwait.
Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication at Benefit and Vice President of the Bahrain Public Relations Society, delivered a keynote presentation titled “The Role of Public Relations Diplomacy in Advancing National Development Goals: Bahrain as a Benchmark.”
Her presentation spotlighted the financial sector’s alignment with the Financial Services Sector Development Strategy (2022–2026) and its vital contribution to accelerating Sustainable Development Goals. Highlighting the sector’s status as Bahrain’s fastest-growing industry, Hasan emphasized its significant impact on GDP growth and its role in generating employment opportunities for national talent.
Focusing on Bahrain’s leadership in digital transformation, Hasan detailed the kingdom’s success in embedding innovation throughout the financial services landscape. She noted considerable advancements in delivering accessible, user-friendly digital solutions—ranging from streamlined payment and transfer systems to sophisticated online and mobile banking platforms—which have enhanced operational efficiency and elevated customer experiences.
A key highlight was Benefit’s own journey as a homegrown fintech champion. Hasan illustrated how Benefit’s strategic initiatives closely mirror Bahrain’s national economic objectives and digital agendas. Through sustained investment in cutting-edge technologies and a dedication to operational excellence, Benefit has emerged as a catalyst for digital transformation and financial inclusion within Bahrain. Its portfolio of advanced services is recognised internationally as a benchmark for digital banking and fintech innovation.
Additionally, Hasan emphasized the evolving financial infrastructure across the Gulf region, with particular focus on Bahrain, as a critical enabler of a business-friendly environment attracting foreign direct investment. She pointed out that the region’s modern banking systems, regulatory adaptability, and state-of-the-art infrastructure present an attractive and competitive landscape for investors, especially within the fintech sector.
