Ericsson Successfully Hosts ‘Imagine Live’ Technology Event in Oman to Drive Digital Transformation Aligned with Vision 2040

Ericsson hosted ‘Imagine Live’ in Oman, a week-long technology engagement event uniting telecom partners and communication service providers (CSPs) to explore the future of connectivity and co-create digital transformation strategies aligned with Oman Vision 2040. The event featured plenary sessions, expert discussions, and live demonstrations focused on key innovations including 5G Advanced, AI-native networks, Network Exposure APIs, Private Networks, and programmable infrastructures.

‘Imagine Live’ provided a collaborative platform for Ericsson and its partners to discuss network modernization, 5G monetization, and digital ecosystem development, emphasizing how enhanced digital infrastructure supports Oman’s national strategy, unlocks new opportunities for CSPs, and meets the evolving needs of consumers and industries.

Abdullah Al-Balushi, Country Manager of Ericsson Oman, affirmed the company’s commitment to advancing Oman’s ICT ambitions by combining global expertise with local partnerships to drive innovation, diversify the economy, and build a sustainable connected future.

Petra Schirren, President of Ericsson Gulf, highlighted the Gulf region’s emergence as a hub for digital innovation, where advanced technologies like 5G Advanced and AI-native networks enable national visions and sustainable growth.

As part of a broader Gulf roadshow, ‘Imagine Live’ continues to foster collaboration and accelerate digital transformation, underscoring Ericsson’s dedication to delivering world-class connectivity and digital experiences across the region.

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