Diriyah Company, the mixed-use developer revitalizing Saudi Arabia’s historic birthplace, has signed a strategic agreement with Korea’s Kakao Mobility to develop and deploy advanced smart parking and digital mobility technologies within the first phase of its flagship project.
A subsidiary of the Saudi Public Investment Fund (PIF), Diriyah aims to blend heritage preservation with innovation to create a world-class cultural and entertainment destination. The partnership will focus on assessing and implementing smart parking infrastructure and digital platforms designed to enhance connectivity, optimize user experience, and streamline operational workflows at key sites.
Jerry Inzerillo, Group CEO of Diriyah Company, highlighted the collaboration as a major step forward in smart mobility, reinforcing the company’s vision to elevate Diriyah as a global cultural tourism hub. This initiative aligns with Saudi Vision 2030 ambitions to attract over 50 million visitors annually by 2030, improving quality of life for residents and visitors alike.
