LinkedIn and Trusted Advisor hosted a major event in Casablanca, bringing together over 100 Human Resources directors to explore the transformative impact of artificial intelligence (AI) on HR practices. The colloquium aimed to equip Moroccan companies with tools to navigate evolving workforce dynamics and embrace digital age innovations.
The event underscored Morocco’s pan-African commitment to digitalization in HR, emphasizing wellbeing and hybrid work models. Cyril Aware, CEO of Trusted Advisors, highlighted the need to enhance recruitment processes and develop AI-related skills. Fatima-Azahra Jamal, LinkedIn’s MENA regional director, noted that by 2030, 70% of future skills will be influenced by AI, with tools like LinkedIn Recruiter and LinkedIn Learning playing vital roles in talent acquisition and training.
Meryem Loukili, CEO of Trusted Solutions, shared that Moroccan HR directors expect AI and digitalization to boost operational efficiency and customer experience, while remaining mindful of cultural challenges and data security. The new LinkedIn tools comply with international data protection laws, including GDPR, and emphasize AI as an augmentation—not replacement—of human talent.
The event featured market insights, AI implementation case studies, national corporate success stories, and a panel of HR experts discussing strategies for Morocco’s digital HR transformation. LinkedIn revealed notable growth in job searches, workforce availability, and employer engagement, reflecting Morocco’s readiness for advanced digital adoption in HR.
This partnership aligns with Morocco’s strategic goals, including the Maroc Digital 2030 plan, and strengthens the nation’s position as a regional leader in HR innovation. It highlights the critical role of AI knowledge in driving national and international workforce evolution.
