Nvidia and AI search firm Perplexity announced a collaboration with over a dozen AI companies across Europe and the Middle East to enhance local AI models and deploy them to businesses in the region.
Nvidia will assist AI developers in France, Germany, Italy, Poland, Spain, and Sweden in building models that understand and process local languages. The aim is to advance these models’ reasoning abilities to handle complex tasks beyond the capabilities of most current models, which are predominantly developed in English or Chinese.
A key challenge for smaller languages is the scarcity of training data. Nvidia plans to help developers overcome this by generating synthetic data and translating existing training resources.
Kari Briski, Nvidia’s Vice President of Generative AI Software for Enterprise, emphasized the focus on creating robust AI models that respect each country’s unique language and culture.
Once ready, Perplexity will distribute these models across Europe, hosting them in local data centers. Businesses will leverage these tools for tasks such as research and analysis.
Perplexity CEO Aravind Srinivas noted that Germany is already the company’s second-largest market by revenue, and predicted future AI systems will be able to perform hours of work from a single prompt.
The partnership was unveiled at an AI conference in Paris, though financial terms were not disclosed.
