Dubai, UAE — du, the leading telecom and digital services provider, announced the successful completion of the second cohort of its Certified Digital Talent Programme. Launched in 2024, this initiative is central to du’s commitment to upskilling its workforce with future-focused skills that align with the UAE’s national vision for digital transformation.
The programme emphasizes advanced competencies such as AI, data science, creative problem-solving, and innovation excellence. Delivered in collaboration with a globally recognized certification partner, it combines industry-leading certifications, project-based learning, and practical applications addressing real-world challenges tied to du’s strategic priorities.
Fahad Al Hassawi, CEO of du, stated, “The Certified Digital Talent Programme is part of our commitment to driving digital transformation and innovation. We aim to solidify our position as a future-forward digital telco by investing in our people and equipping them with advanced capabilities. This programme inspires our teams to think boldly, act innovatively, and deliver tangible results.”
Participants reported a 30% increase in engagement during the learning process, with newly acquired skills already contributing to innovative projects within du. As du strives to lead the UAE’s digital transformation, this programme represents a critical investment in building an agile, future-ready workforce capable of leveraging new technologies and frameworks.
About du
du offers a comprehensive portfolio of mobile, fixed broadband, entertainment, and fintech services powered by ultra-reliable fiber and 5G technology. Embracing a digital-first approach, du leverages cloud computing, AI-driven analytics, advanced cybersecurity, and IoT integration to drive operational excellence and support the UAE’s digital future through a collaborative partner ecosystem.
