Kuwait City, Kuwait — Ooredoo Kuwait, a leading integrated telecommunications provider, has announced a strategic partnership with LuLu Hypermarket, the largest and most trusted retail chain in Kuwait and the GCC, to strengthen its Nojoom loyalty program—the country’s most widely used and fastest-growing rewards platform.
This collaboration allows Ooredoo customers to earn and redeem Nojoom points seamlessly at all LuLu Hypermarket locations, turning everyday grocery shopping into rewarding lifestyle experiences. This partnership reflects Ooredoo’s ongoing commitment to customer value, innovation, and integrated living.
Launched in 2014, Nojoom has become Kuwait’s most popular loyalty app, with hundreds of thousands of active monthly users enjoying rewards across over 300 partner brands in sectors including food, travel, electronics, fashion, restaurants, and wellness.
Nojoom has garnered multiple accolades, such as Best Loyalty Program at the GCC Customer Experience Awards and Most Engaging Loyalty Platform at the MENA Digital Innovation Summit, showcasing Ooredoo’s dedication to technology-driven customer innovation.
Tapan Tripathi, Chief Commercial Officer at Ooredoo Kuwait, said, “We’re proud to welcome LuLu Hypermarket to our ever-expanding Nojoom family. This partnership enhances our loyalty program’s value and delivers relevant, tech-enabled lifestyle solutions aligned with our users’ daily needs.”
Mohamed Haris, Director of LuLu Hypermarket Kuwait, added, “Partnering with Ooredoo through Nojoom allows us to reward customers in meaningful ways and strengthens our community connection. Together, we aim to provide even greater value and convenience across Kuwait.”
This alliance also supports Ooredoo’s principles of sustainability, corporate governance, and community empowerment, further embedding loyalty as a lifestyle ecosystem that rewards trust and engagement.
