HUTCH Sri Lanka Elevates Customer Experience with Lifestyle-Focused ‘Cheer Points’ Loyalty Program

HUTCH Sri Lanka continues to innovate customer engagement through its ‘Cheer Points’ loyalty program, offering users a dynamic and lifestyle-centric way to enjoy exclusive discounts and perks beyond traditional telecom benefits. The program connects customers to valuable deals across shopping, dining, entertainment, education, fitness, and more.

Partnering with 18 lifestyle brands—including Scope Cinemas, Fitness First, Spring & Summer, Pearl Bay, and Cara Nail Studio—Cheer Points enables customers to enrich everyday experiences, from weekend getaways to casual coffees or wardrobe upgrades. The program emphasizes simplicity and flexibility, with no complex tiering or points tracking, making rewards effortless and meaningful.

Kaushala Amarasekara, HUTCH’s General Manager of Brand, Communications, and Loyalty, described Cheer Points as a joyful way to thank customers while integrating rewards into their daily lives. Redeemable through the HUTCH SelfCare Mobile App, the program reflects HUTCH’s ongoing commitment to delivering everyday value through an expanding lifestyle rewards ecosystem.

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