● New built-in AI capabilities will dramatically drive down the costs and timelines
required by banks to deliver deeply personalised user experiences
● The promise of ‘Deep Banking’ – personalisation, proactivity, and beyond banking
experiences – is now a reality for the region’s banks
Dubai – 30 June ’25 – Singapore-based Moneythor, the world-leading personalisation platform
for banks, today announced the launch of its AI Suite, to enable banks to build deeper and
profitable relationships with their customers.
The suite permits banks to leverage the full potential of their data to deliver experiences which
resemble those of popular technology and media apps in terms of personalization, proactivity
and engagement – a challenge which many of the region’s banks are currently struggling to
deliver in practice.
According to global research from Fintech Futures
1 amongst banking and fintech
decision-makers across the globe, only 23% of financial institutions would describe their
acquisition approaches successful, nearly half (49%) admit that their current technology
solutions are unable to provide engagement post onboarding, while a staggering 15% of newly
acquired customers drop-off after the first 3 months.
Martin Frick, Moneythor’s CEO, explains that Moneythor’s new AI suite will squarely address
the challenges facing banks to deliver deeper customer engagement.
“Specific, built-for-purpose AI is fundamental to the delivery of deep banking experiences;
namely, hyper-personalisation, anticipation, and a proposition that extends beyond traditional
financial offerings. And with respect to the latter, the opportunity is particularly compelling.
Banks are, literally, at the intersection of people’s daily lives; whether around routine
transactions or once-in-a-lifetime ones. Each provides an opportunity to connect with an
additional service, or a complementary brand . . . . even beyond the finance space.”
“Moneythor has been applying technologies such as big data, machine learning and AI to
support the delivery of more personalised, predictive banking experiences for more than 13
years. Our new AI suite builds upon this ‘muscle memory’ with the addition of generative,
conversational and agentic AI capabilities.” adds Martin
Specifically, Moneythor’s AI suite will enable banks to intuitively develop, test, deploy and
adapt personalised customer content and recommendations, ‘on the fly’ by integrating with
any (or multiple) Large Language Models (LLM), without the requirement to train each one
separately. Resulting campaigns are not only deeply personalised, but self-adapting – thanks to
the incorporation of Agentic AI – enabling them to adjust and respond to individual customer
situations in real time.
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